The more you use it, the smarter you get.
IMN's unique hosted software services enable marketers to use content-rich e-marketing campaigns (such as newsletters) to build customer relationships and influence customer behavior.
Easily provide relevant and timely information to your readers...
...and gain back the actionable intelligence to know what to do next.
We call this Informative Marketing™
An Integrated Platform
The IMN Platform provides everything you need to be an Informative Marketer. It includes:
- Flexible Templating, Robust Content Management, and Publishing
- Sophisticated Subscription and List Management
- Secure, High Capacity E-Mail Distribution
- Industry Leading Reporting and Detailed Behavioral Analytics
Easy-to-use, all-in-one solution!
Companion Microsite
When you publish with IMN, you automatically establish an HTML email and seamless companion micro-site. Clicks from your email can direct subscribers to your newsletter on the web where they can easily navigate all of your content.
- Enhance trackability of content-related behavior
- Establish a Web presence
- Maintain personalization and dynamic content
- Enable searchable archives
- Promotes interactivity: utilize registration forms, surveys, letters to the editor, and more.
Unique to IMN, micro-sites give you the edge!
Configure Layouts
Configure the complete look and feel of your publication using the flexible online layout editor, matching the design exactly to your brand. Easily build newsletters, invites, or promotional templates that can be used over and over again.
Save time and money: setup once, publish often.
Content Management
Enter articles online through the online HTML editor. Copy and paste from any application, or upload and convert Microsoft Word documents automatically. Include surveys and letters to the editor.
No HTML knowledge necessary!
Subscriber List Management
Importing subscribers is easy--simply upload a tab-delimited file. Search and manage mailing lists online and synchronize large databases. Use the List Manager to segment lists based on demographics AND content preferences.
Segment lists for truly customized communications.
Distribute: Email and More!
Simultaneously distribute both HTML and Plain Text emails, as well as other fully-trackable delivery formats through IMN's secure, high capacity distribution engine.
Choose your Format:
- HTML email
- Plain text email
- Micro-Site
- Weblogs
- RSS Feeds
Multiple formats, ALL fully trackable!
Compliant and Effective
As a founding member of the ESPC (Email Service Providers Coalition), IMN is at the forefront of legislative and technology solutions to spam. We make it easy, in fact, automatic to comply with new spam legislation that requires an opt-out function and a place for your company's physical address.
Full-Color, Real-Time Reports
Full color graphic reports allow you to monitor your progress, quickly and easily. Report on multiple issues at once and compare your performance with others in your industry.
Benchmark your progress against others in your industry.
Popular Content and Subscriber Detail
One click on the icons beside a metric takes you to a detailed report on the content or individual subscribers who contributed to it. Know more than just how many people clicked-- find out WHO clicked and WHAT they read!
Gain detailed intelligence about subscriber behavior.
Trending and Analysis
Trending reports allow you to instantly plot and identify trends and outliers across your entire e-marketing campaign. Choose from over 20 data points to track from issue to issue.
See how far you've come, know where to go next.
And Much More!
IMN is the only company that offers all you need to become an effective Informative Marketer. In addition to the capabilites we've mentioned, IMN also provides:
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See for Yourself.
Click below for a FREE 15-day trial. Find out how easy it is to get your own Informative Marketing™ program started.
